Go-2-Market strategy and targeted sales support for diagATM GmbH

Our client:
diagATM GmbH provides diagnostic tools and ATM software solutions for the financial services industry worldwide – especially for banks, ATM manufacturers and cash-in-transit companies.

diagATM GmbH
Paderborn
www.diagatm.com

Industry: IT

The goal:
In the young company, new tools and solutions have been developed based on years of industry expertise. Management needs a go-2-market strategy to target these different products to the appropriate market segments and customer groups. In close cooperation, the strategy is to be developed, the positioning on the market is to take place and, in parallel, customer talks are already being held.

Our approach:
In regular workshops we defined the goals and started to work out the Go-2-Market strategy. Customer acquisition was very practice-oriented in joint customer meetings. Isabel Nitz structures the pre-sales process in a very professional manner – from the presentation of the offer, to the individual drafting of the contract, to the international discussion.

The result:
The cooperation is designed for the long term. diagATM GmbH regularly benefits from the industry expertise in the banking segment, the international sales experience and the negotiation skills of Isabel Nitz in sales discussions. She took on a crucial role in the drafting of the contract, bringing structure and important content to the contract documents.

"Working with Isabel is pleasant and uncomplicated. With her profound industry know-how, she quickly provides a valuable contribution to the change processes in our start-up. I particularly appreciate her reliability and versatility. In excellent English and with the appropriate diplomacy, she confidently conducts international negotiation talks with customers and partners. She is an excellent business partner at my side!"
Guido Walther
Managing Director diagATM GmbH, Paderborn

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